Jukka Gronow’s book Deciphering Markets and Money solves the problem of the specific social conditions of an economic order based on money and the equal exchange of commodities. Gronow scrutinizes the relation of sociology to neoclassical economics and reflects on how sociology can contribute to the analyses of the major economic institutions. The question of the comparability and commensuration of economic objects runs through the chapters of the book.
The author shows that due to the multidimensionality and principal quality uncertainty of products, markets would collapse without market devices that are either procedural, consisting of technical standards and measuring instruments, or aesthetic, relying on the judgements of taste, or both. In his book, Gronow demonstrates that in this respect, financial markets share the same problem as the markets of wines, movies, or PCs and mobile phones, and hence offer a highly actual case to study their social constitution in the process of coming into being.
Jukka Gronow is professor emeritus of sociology at Uppsala University, Sweden, and docent at the University of Helsinki, Finland. He has published on sociology of consumption, history of sociology and social theory.
"This is a deeply considered and important contribution which challenges the dominance of economics in political life by providing a fresh sociological analysis of money, markets and other modern economic institutions."
- Professor Alan Warde, The University of Manchester, UK
"In this highly relevant book, Jukka Gronow offers an analysis of the core institutions of the economy, market and money. By scholarly grounded analysis, in which Gronow draws on a broad knowledge of classic and modern research, the book highlights the trend of anesthetization of life and its important role for the economy. The excellent book is as useful in economic sociology classes as it is for scholars interested in the economic phenomena."
- Professor Patrik Aspers, University of St. Gallen, Switzerland
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Gronow, J. 2020. Deciphering Markets and Money: A Sociological Analysis of Economic Institutions. Helsinki: Helsinki University Press. DOI: https://doi.org/10.33134/HUP-1
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Published on Feb. 3, 2020